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360 corp.
Mission Statement: The 360 corp. is a homogeneous, analogous
marketing company. They commit dedicated teams of creative
professionals to researching and infiltrating the space of
product development, the wholesale of ideas and the retail
of product.
They use the cause of reflected market economics. Where there
is supply, they question demand, ultimately for the benefit
of the consumer, within a free market economy, tried into
a relative global economy.
The piece 360 corp. created for the windows exhibition reflects
the sponsorship and advertising of the global brand, linked
to its sports campaigns and the growing aggression that is
being developed within these areas.
Corporate space (identity) and free space (identity) are brought
together by the graffiti sprayed logo and merged into the
hybrid identity we have become.
Manchester Councils decision to ban fly posting during the
Commonwealth Games, only allowing the official sponsors of
the Games to advertise in the city and the local business
and talent sidelined, is questioned within the hybrid identity
of their art work.
Yuen Fong Ling
1995 - 1998: BA (Hons) Fashion & Textiles, Liverpool John
Moores University
Yuen’s ‘The Country’s Favourite Pastime’
is a solitary fabric flag of Saint George branded with the
word ‘SALE’ in college campus lettering - synonymous
with sports clothing. The object is displayed using sticky
tape directly onto the window like a temporary poster.
‘We can’t help the feelings we have about the national
obsession with sport and shopping. Sports retailers dominate
the high street and there are numerous reminders on TV - in
television programmes and during the adverts.
The year 2002 sees Manchester prepare to embrace thousands
of sports men and women of the Commonwealth for the Games.
Manchester is one of many English cities that are no stranger
to being verbally and visually proud of its sporting history.
Home to Manchester United and coincidentally the please Sale
is the home of Manchester athletics, so whatever interpretations
the viewer sees in the artwork, it is simply evoked by bringing
together specific colour, shape and text.
More significantly, the artwork is in response to the visual
signs and displays of the Debenhams retail department store.
Whose objective is to combine all the methods of seducing
the consumer yet evoke a question about the basic motivation
of these complex theories and methods. My simple aim for this
artwork is to create an object that could be taken out of
a deeply loaded context to be considered to have a more universal
communication.’
Yuen Fong Ling
Adele Prince
2000 - 2001: BA (Hons) Interactive Arts, Manchester Metropolitan
University
Adele Prince exhibited her latest piece of work entitled,
‘easyexercises’, a wall chart rendition of a web-based
project supported by a Digital Arts Bursary from East Midlands
Arts. The wall chart gives the viewer basic instruction in
the art of easyexercises in everyday movements; turning a
light switch on and off, tapping your foot or lifting a shopping
bag.
The web site will also be on line for those people disinclined
towards exercise. At www.easyexercise.com you will find an
easy to follow series of exercises that can be performed in
your own home, without the need for expensive equipment or
special clothing. You will be able to fit this programme into
your life with ease, finding a new strength in those often
overlooked actions such as smiling and blinking. Not only
is easyexercises simple to follow, it’s fun too, and
you will soon find yourself encouraging friends to join you
in your daily workout session!
Adele Prince attended the press preview brunch to demonstrate
the effectiveness of her 'easyexercise' programme.
Oliver East
2000 - 2001: BA (Hons) Interactive Arts, Manchester Metropolitan
University
Using the arrival of the Commonwealth Games in Manchester
as inspiration, Oliver has been studying one of Manchester’s
greatest sports but one that is sadly in danger of extinction.
It can be done alone but it is better in teams of three. The
Game begins after the ‘athletes’ have gained access
to a garden, preferably at the end of a road. They then leap
over a succession of walls, fences and hedges, through as
many gardens as they can before pulling out due to vicious
dogs, violent residents or plain old bottling out.
This is Garden-Hopping.
For the windows, Oliver displayed a photographic image that
captured the excitement of this ‘sporting event’
‘In Celebration of Garden-Hopping’.
Jai Moodie
Jai was selected as one of the Cultureshock / Commonwealth
Games artists in residence, for which he produced a painting
on canvas or a city centre site hoarding, picturing scenes
of Manchester; redevelopment landmark buildings, people, the
stadium, etc. Continuing along the same ideas, Jai produced
another painting in this series especially for the Debenhams
windows exhibition.
Jai is also working on a mural for the Newton Heath Library,
covering the whole exterior of the building, sponsored by
Manchester paint manufacturers HMG, Marcel Guest.
David Gledhill
In painting, David’s primary concern is with the human
form. Perhaps as a consequence of this, David is fascinated
by situations in which physical posture becomes expressive
thoughts or feelings.
There are a great many forms of activity that lend themselves
to painting. Dance, theatre and the day-to-day activity in
the street are obvious examples, and many artists have taken
these subjects as a point of departure for their work.
Spectators at sporting events are possessed by a sense of
involvement that inspires powerful emotions. A language of
gestures comes into play that would seem wildly exaggerated
in any other context. These kinds of gestures form the basis
of David’s contribution to the exhibition.
Mark Winkley
Mark’s fashion photography can be seen in the foremost
alternative press in Britain, with an enviable portfolio of
contemporary shots, based around the glamour of street couture.
This latest work focuses on the dynamic nature of street break
dancing which came to height in the 80’s and still remains
a cool sport today with breakers infusing ‘old school’
and ‘new style’ in both the moves they make and
the clothes they wear. Mark documents this fluid yet precise
identity with dramatic results.
The breaker models in Mark’s photographs include, Remarkable
& LL Flex: UK Rocksteady, Mouse and Care Bear: Children
of the World.
‘Robin Nature-Bold’
‘It was cross-country running, grazing my knee, busting
for a leak and feeling weak. It was my self-hypnotized desire
for the right sports brand and my eagerness to be part of
the ‘gang / team’. All of this with a compulsion
to win my ‘go faster stripes’ for a bigger and better
life.
These components have tattooed a ‘lysergic scar’
that will forever emblazon a ‘Physical Trauma’ on
my psyche. My only hope of ‘Potential’ survival
is through the study of ‘The Gallery Guards’ ‘Martial
Artworks’.
Robin Nature-Bold in conversation with ‘The Someone’,
Athens, 2001.
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